Cartier Women’s Initiative Awards

The Cartier Women’s Initiative Awards are a business plan competition aimed at supporting creative, financially sustainable and responsible women-led companies, in all countries and industries.

Created in 2006 by Cartier in partnership with the Women’s Forum, INSEAD Business School and McKinsey & Company, the Awards will be given to six Laureates in the following categories:
Latin America, North America, Europe, Sub-Saharan Africa, Middle East and North Africa
and Asia-Pacific.

Applications will be accepted until August 31, 2016. Entrepreneurs are invited to submit a short business plan using the online application form.


The Cartier Women’s Initiative Awards is looking for committed female entrepreneurs heading initiatives with the potential to grow significantly in the years to come. To apply for the 2016 edition, fill out the application form on

All applications must be submitted online in English.
Application deadline: August 31, 2016 at 10am Paris time (CET).
As it cannot be extended, please verify the corresponding deadline in your time zone.

What can you win?
Eighteen finalists representing the best projects worldwide will be selected in the first phase of the contest. They will receive coaching and media exposure and will be invited to attend the Finale week which includes a presentation in front of an international Jury and entrepreneurship

The six Laureates nominated for the Awards receive US$ 100,000 in prize money, a place
on the INSEAD Social Entrepreneurship 6-Day Executive Programme (ISEP), business mentoring, media visibility and networking opportunities.

Eligibility Criteria
The business project to be considered for the Cartier Women’s Initiative Awards must be:
• An original for-profit business creation,
• In the start-up phase: between two and three years of operation,
• The main leadership position must be filled
by a woman.
The competition is open to women from any country, nationality and industry.

Application Form
The questions that feature on the application form are detailed below for reference:

About the team

Contact details and resumes of lead entrant and team members.

About the business
• Executive summary of the business
• Project development stage
• Product or service
• Sales and distribution strategy
• Market analysis
• Competitive environment
• Management team
• SWOT analysis
• Impact of the business
• Financials
Appendix and supporting documents Logo, photos of the product, patents, articles…
Download the full list of questions online.